December 9th, 2011 – Vancouver (BC) Canada

Moving Tales Inc today released a completely reformatted “Twas the Night Before Christmas” iPhone app, their full colour 3D animated telling of the classic American Christmas poem. This innovative and richly detailed animated app presents the classic poem as you have never seen it. For this specially reformatted iPhone version, there are new features and a whole new level of interactivity where the user changes from one animated scene to the next by shaking the device. The app sells for $2.99 for the iPhone and iPod touch.

Moving Tales’ the ‘Twas the Night Before Christmas iPhone Edition shares much of the rich feature set of their innovative worldwide bestselling ‘Pedlar Lady of Gushing Cross’ app. For the specially reformatted iPhone version, there are new features and a whole new level of interactivity where the user changes from one animated scene to the next by shaking the device! In addition it let’s the user enjoy lovingly detailed three dimensional animated characters including St Nicholas, the Father, sleeping children, reindeer and mice; a stunning hybrid style of animation combining line work, textures and 3D animation; the user can choose from one of three professionally recorded voices; the app includes film calibre music and sound effects; the user can record their own voice reading the poem to be played back with the animation, sound effects and music; and many wonderful animated surprises, including a hilarious one minute intricately choreographed St Nicholas delivering gifts in a home dance routine.

“The ‘Twas the Night Before Christmas iPhone Edition’ app uses the same book engine as our classic Pedlar Lady app, whereas ‘Twas the Night is in full colour and rich texture,” explains Moving Tales founder Matthew Talbot-Kelly. “We have reformatted the app for the iPhone using a film metaphor, showcasing the animation and sounds front and centre and allowing the user to shake to change the scene. The animations are playful, rich in detail, and hilarious. The app is truly unlike anything else out there. We are confident all will be enchanted, young and old. And check out our fun ‘Twas the Night trailer on our web site as well.”

Moving Tales has also upgraded their bestselling feature rich iPad app version of ‘Twas the Night Before Christmas”, available for $3.99 in the App Store. In addition, Moving Tales has released a graphic novel styled “Read Aloud” eBook version of ‘Twas the Night Before Christmas available for $0.99 from the iBookstore.

Next From Moving Tales:
Moving Tales, the creators of the innovative worldwide bestselling App The Pedlar Lady of Gushing Cross, will soon release one of the most original interactive eBooks, Elly’s Lost & Found Sounds. Written and Illustrated by bestselling authour Jacqueline O Rogers, Elly’s Lost & Found Sounds combines an enchanting story, original sounds and music, and much more. Elly’s Lost & Found Sounds promises a whole new reading and listening experience.

Moving Tales is committed to creating rich, resonant content for new and emerging technologies by engaging mindfully, creatively, and playfully. We aspire to reflective consumption – working collaboratively in the making of deep media experiences. The Moving Tales team has been innovating in varied technological mediums for years. With expertise in film, music, visual arts, games, architecture and design, Moving Tales are a new kind of media company. Nimble, curious and state-of-the-art.

Device Requirements:
* iPhone, and iPod touch
* Requires iOS 5.0 or later
* 81.9 MB

Pricing and Availability:
Twas the Night Before Christmas iPhone Edition 1.1 is $2.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Entertainment category.

» Download PDF of Press Release here