The To This Day App is Released

We have released our newest iPad app, a collaboratively animated spoken word poem by Shane Koyczan. The To This Day App is based on a viral video of the same name, that has had over nine million views.

Get it on the App Store.

The To This Day iPad App is based on a powerful anti-bullying themed spoken word poem, written and performed by Shane Koyczan, and animated by dozens of different animators. Every viewing and experience of the poem in this free app is unique thanks to randomly selected animated clip variations for most of the poem’s stanzas. Other features include the option to record your own version of the poem to be played with the animation, share your favorite stanzas with your friends via Facebook, Twitter and Email, enjoy the text in English, Spanish and French, link directly to the ToThisDay project web site from within the app, and much more.

“My experiences with violence in schools still echo throughout my life but standing to face the problem has helped me in immeasurable ways.” says Shane koyczan. “I wrote To This Day, a spoken word poem, to further explore the profound and lasting impact that bullying can have on an individual. Schools and families are in desperate need of proper tools to confront this problem. We can give them a starting point… A message that will have a far reaching and long lasting effect in confronting bullying.”

We are very proud to be part of this important endeavor, bringing this anti-bullying message to an even larger audience. Shane’s poem is powerful, the animation wonderful, the music subtly effective, the message universal and timely. The poem’s legacy combined with the unique capabilities of our app engine, which include the random selection of alternate animations and allowing the user to record their own voice to be played with these animations, means that there are literally thousands of unique experiences of the poem. Significantly, the app is available for free.


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